Zenagen Hair Care, a luxury brand owned by Nutraceutical Research Innovations, LLC in Nashville, TN, sought a refreshed brand identity to support its shift toward a direct-to-consumer model. As Zenagen’s in-house graphic designer and photographer, I worked to streamline and modernize the brand’s visual identity, making it more consumer-friendly while maintaining its appeal to salon professionals. While key elements like the logo and packaging remained consistent, I incorporated a more natural look and feel across various deliverables, including marketing literature, packaging redesigns, web banners, and product photography.